the barn health + fitness

The Barn Health + Fitness is a startup personal training and group fitness facility in Washington, MI. While the company’s business is 99% referral based, the owner wanted a logo to identify her new endeavour and capture the spirit of it. For this logo, the client wanted her family (husband and two children) represented as well as the atmosphere of the location itself (a woodsy area). She wanted simple lines, no color and easy-to-read fonts.