Serve Electric

This industrial electrical contractor approached me as their long-established, international company was going through a division and sale to a private equity firm. With the sale, the Michigan-based team was required to re-brand and start fresh. While changing a company’s name is seemingly simple, the repercussions of that change are never-ending.

I was hired to manage the internal and external marketing efforts. Meaning, my job was to communicate the new brand, Serve Electric, along with its mission and voice, to its employees, prior customers and new markets. This included, a WordPress website, social media set up and management, print design, digital design and content curation.